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Comparing fish-oil prices: calculate cost per declared EPA and DHA

Bottle price and softgel count can mislead when concentrations differ. Compare a common quantity while keeping quality and suitability separate.

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Supplement Science Insights Editorial Team

Published September 23, 2026

Choose the same denominator

Find EPA plus DHA per serving and the number of servings in the package. Multiply to estimate total declared EPA/DHA, then divide the price by that amount. A comparison per gram of total fish oil answers a different question and can favor a dilute product unintentionally. [1][2]

Use transparent hypothetical arithmetic

Imagine a $20 bottle has 100 servings containing 300 mg combined EPA/DHA each. It provides 30,000 mg, or 30 g, at about $0.67 per gram. A $24 bottle with 60 servings of 600 mg provides 36 g, also about $0.67 per gram. These are examples, not current prices or recommended intakes. [1]

Value still includes evidence and usability

Equal cost per gram does not make products equivalent in quality, formulation, tolerability or fit with a clinical plan. Check the exact ingredient, storage and testing information. A lower unit price is useful only after the product and amount are appropriate; it does not justify taking more. [3]

Hypothetical example — calculate from the stated label without treating the example as a recommended dose
IllustrationInterpretation
$20 ÷ 30 gAbout $0.67/g EPA plus DHA
$24 ÷ 36 gAbout $0.67/g EPA plus DHA
Same unit priceNot proof of equivalent quality
Comparing fish-oil prices: calculate cost per declared EPA and DHA — original article outline diagram
Original editorial diagram of this article’s sections; no product photograph or clinical finding is depicted.

Sources for this article

  1. Omega-3 Fatty Acids - Health Professional Fact Sheet
    Source consulted: 2026-09-20. This is a reference resource, not a claim that we conducted the studies or tested a product.
  2. Questions and Answers on Dietary Supplements | FDA
    Source consulted: 2026-09-20. This is a reference resource, not a claim that we conducted the studies or tested a product.
  3. Dietary Supplements: What You Need to Know
    Source consulted: 2026-09-20. This is a reference resource, not a claim that we conducted the studies or tested a product.